This digital platform includes our updated global brand guidelines, which have been enriched with a content style guide and our new visual identity. It also covers Ipsen’s brand architecture and a number of other useful tools.
Our graphic charter and brand architecture
Ipsen’s identity is made up of two key elements: how we tell our story and how we illustrate it. Our new content style guide establishes clear communications guidelines for storytelling in a consistent way across all channels and with key stakeholders. Naturally complementing the content style guide, Ipsen’s new visual identity illustrates our story and visually brings it to life.
We also created a new brand architecture, allowing commercial teams to benefit from Ipsen’s logos for internal and external purposes.
Our new PowerPoint template
We are also pleased to share Ipsen’s new PowerPoint template to be used internally and externally. The new PowerPoint template is available at the Ipsen Brand Center in the download center section.
Next steps
From Monday, October 21, the Ipsen Brand Center will be available for external service providers. In the meantime, we encourage you to share this information with your teams. If you have any questions, please feel free to reach out directly to us.
For any Questions, please contact Nicolas Leroy, Head, Image and Reputation.
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